The use of the chalkboard (also known as blackboard) initially found favor as a teaching aid.
Its first use in school is attributed to James Pillans, Headmaster of the Old High School in Edinburgh, who is said to have introduced the use of colored chalks on blackboards to teach his geography lessons.
In 1801, George Baron, an English mathematician who was teaching at West Point Military Academy, became the first instructor in America to deploy the chalkboard in class.
The popularity of the chalkboard spread rapidly; not only did it enable teachers to communicate in writing with a whole class, it cut down on the use of costly paper, ink and pencils. Chalkboards soon became equally important in business organizations for presentations and brain storming new concepts among several people at once.
Not surprisingly, the chalkboard caught on quickly amongst retailers, offering a highly adaptable approach to signage. They were cheap, efficient and easily updated. Today, traditional chalks have been joined by ‘liquid’ and ‘digital’ boards, which are even easier to change and update and deliver a more eye-catching display.
Contribution to Retail History
Blackboards continue to be used by retailers and restaurateurs around the world. They are particularly popular for promoting ‘artisan’ style products in specialist shops because of their ability to convey a sense of authenticity and a ‘hand crafted’ feel. Their adaptability makes them a cost-effective option for daily, seasonal and promotional messaging.